Health Advocate Appoints David Vandeveer as Chief Revenue Officer

In this new role, Vandeveer will leverage extensive leadership experience to helm strategic initiatives and accelerate the company’s growth in 2025 and beyond.

Health Advocate, a leading provider of integrated health advocacy and navigation, well-being, and behavioral health programs, announced today that it has promoted David Vandeveer to the new role of Chief Revenue Officer. As Health Advocate continues to invest in new and enhanced offerings to meet increased demand, the company recognized the value of creating this new role. Vandeveer initially joined Health Advocate in 2023 as Vice President, Business Development.

With more than 30 years of experience in HR technology, benefits brokerage, health insurance, and sales leadership, Vandeveer brings a wealth of expertise to Health Advocate. Having worked with industry leaders such as Aetna, Aon, Transamerica, and Businessolver, Vandeveer has a strong track record of executing strategic growth initiatives and delivering value to enterprise-level employers and national brokers. He leverages his management and sales experience in leading high-performing teams to achieve growth through experiential training and technology resources.

“David’s leadership and deep industry expertise has been and will continue to be instrumental in advancing our mission as we continue to grow and expand,” said Jeff Cordell, President and CEO, Health Advocate. “As the employee benefits industry evolves, Health Advocate is positioned at the forefront, launching holistic premium experience programs like Embody Mind & Body EAP and Generations to more effectively meet the changing needs of organizations and their employees, as well as support population health initiatives for payers and providers. David’s ability to build high-performing sales teams and implement market-leading strategies aligns perfectly with our commitment to growth, innovation, and operational excellence, making him an instrumental part of our organization at this crucial moment.”

In his new role, Vandeveer will oversee Health Advocate’s Growth, Partner Channel, Client Success and Marketing teams. His focus will be on identifying and driving new leads, expanding new revenue opportunities, strengthening strategic marketing initiatives, enhancing client relationships, and optimizing industry partnerships.

Under Vandeveer’s leadership, Health Advocate has already made significant strides, including recruiting and training a top-tier business development team and securing major new client partnerships. These achievements underscore the company’s commitment to positioning its services, technology and team for sustained success.

“I am honored to lead this experienced and talented team as we continue to expand and launch innovative new advocacy and well-being services and digital solutions,” said Vandeveer. “During my time here, I have witnessed Health Advocate’s strong culture and commitment to both our clients’ and our broker partners’ success. I look forward to continuing to contribute as Health Advocate looks to the future.”

As Health Advocate continues its trajectory of innovation and expansion, Vandeveer’s appointment reinforces the company’s investment in enhancing the health and well-being of organizations and their employees.